Distribution and why and why not it's important
First I want to start by saying distribution is ONLY beneficial if you actually have a following , a fan base , a buzz.
Because for one it's a waste of money
Two it's giving your music more shelf life then it's needed. Therefore the music because old without even becoming popular first which is not a good thing.
These distribution companies are getting rich off excited , motivated artists that feel like they have accomplished something by being able to charge for their music.
Artists are paying monthly fees to have their music sit on the "shelf" of these sites getting old and never getting bought.
What they should be doing is having it everywhere for FREE so people can download and listen and become fans , you create a buzz for yourself so that when it's time to release a track for sale then people will actually buy it.
It's important to have your music reviewed professionally , for an honest opinion.
Your family and friends are not going to tell you if it's bad. They don't want to hurt you're feelings , they don't want to discourage you , or not support you. Therefore they will be telling you it's good. Then you get your head all big and you start to post it to people or send it as
"Hot new song" "hottest artist in my city" or "I'm up next" or "here some real music for you"
Then the person /blogger /radio station etc already has an expectation for it to be great. And then sometimes yes people are but at the same time seeing the title the person already expects so much so even being good they are not fully satisfied. Therefore they don't put you in the spot of the blog or radio where you should be you automatically get put in a mediocre section or spinned once a day instead of 5-10 or 7-10 etc.
And that's it's your music is good now the problem with most artists having their music reviewed by family and friends is sometimes it's horrible and they are giving you a false sense that you will go far. You want the truth or you could be wasting a lot of time that you can take the criticism you would get by having it professionally reviewed and then go back to the drawing bored and perfect your craft.
Assembling your team - Part Two
Make sure everyone is on the same page
From the very beginning when assembling your team you have to make sure that everyone sees your vision almost as clear as you do.
Make sure that everyone talks everyone gets a chance to lay out their point of view and get their perspective on what they think is going on. For a few reasons one you want to make sure they are on bored and know exactly what you want that's most important but also to hear any ideas they may have that you haven't thought about yet.
Always discuss every aspect having to do with the plan you have so they know every step so if they ever need to step up even when you don't think you will need them.
The foundation has to be solid or everything will crumble, and building a foundation requires an entire team at some point , you may start it on your own but a team is needed to make it a success.
So always communicate with your team a few things that you must require in your team being able to contact them at all times and have something sent etc is vital
Must have working internet
Must have a smart phone
Must have a brand new business email set up for only them and you to access
Must have 3-5 references
Make sure they have been productive before when assembling a team for this type of foundation you need productive people so they must have references and proof of good work done already.
Your team is a reflection of you and vice versa is what you have to think about when choosing people , of course this don't mean they won't have their own minds they key is to find people that will challenge your authority when they feel the need but also respect your final say so and decision. A strong willed team that will do whatever's necessary to achieve the success you vision for your dream.
When you start to assemble your team you can't have all you're friends being something. So yes you want people you already know doing the things like riding In cars with you and staying at hotels with you and have full access to you etc those you want people you know.
on the business end accountants , PR , business manager , music manager , etc you want them to all be professional people that you don't know and of course you will get to know them yes but you want to start off NOT knowing them and as you are small you will have to get a solo person but when you get big you want a company , someone you can sue if need be and you will get your bread. This will ensure they do everything by the book.
Hiring people you know also becomes and issue with authority they feel like they don't have to listen to you because they've never seen you as a "Boss" , they also believe that since they are family or friends that you won't fire them or that you will accept more unacceptable behavior and work ethics , which is very true it's hard to fire someone you know.